In China and other communist countries, terms reflecting Marxism’s class struggle are entrenched in all aspects of society, with keywords like “people’s” and “revolutionary” added to wording used by many government bodies and entities. The same is seen in leftist theocracies like that of Iran, which, besides religious terms, espouse the notion of “protecting the disadvantaged” and “preserving the revolution.”

Such is the observation of Marco Navarro-Génie, president of the Haultain Research Institute, who grew up in Nicaragua when the socialist regime was consolidating its grasp on power.

Navarro-Génie, whose parents sent him to live in Canada in the late 20th century, says he’s been seeing the same trend of government increasingly injecting ideology into its communications since the Trudeau Liberals first got elected in 2015.

“It’s an ideological exercise. Ideologies are grids of interpretation of the world. They’re trying to seep all this language into the functions of the state and embed them in there to change the perception of the public,” he said in an interview.